The CAFE

Year: 2014

東京・町田駅前の老舗喫茶店「プリンス」が半世紀の歴史に幕を下ろし、その跡地にKeep Will Groupの「The CAFE」がオープンした。そのシンプルな名前には、地元に愛されてきたプリンスの意思と、昔ながらの喫茶店文化を引継ぎながらも街に賑わいやカルチャーを生み出す「新しい喫茶店」をつくりたいという、ストレートかつ力強い想いがこめられている。プリンスが好きだった既存のお客様にも「The CAFEのコーヒーを飲みたい」と思ってもらえるようにと、バリスタの育成や、ドリップ、水だし、エスプレッソと、特にコーヒーに力を入れていくとのこと。インテリアデザインも既存の文化を活かすデザイン・空間づくりを心がけた。

A long-established coffee shop in front Machida Station in Tokyo, “Prince” closed its doors after half a century in the making. At this very same location, Keep Will Group opened The CAFE. As the former Prince café was loved by its locals, we wanted to continue the café culture of creating a lively, bustling place for the city with the concept “new coffee shop”. The deliberate, straightforward manner of this naming enforces this intention. We wanted to create a space that would want former Prince customers to say, “I want to try The CAFE’s coffee”. It is also space where baristas can grow professionally and prioritize the making of drip coffee, cold-brew coffee, expresso and coffee in general. Much thought was put into making most of the existing culture of Prince throughout the interior design.

Program
カフェ
Structure
RC造
Scale
151.43
Contents
内装設計 工事監理/監修
Location
東京都町田市
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